Interview with Jake Levant – VP of Marketing for Fring

Written by shannon on October 1st, 2010

I recently had the chance to interview Jake Levant, VP of Marketing for Fring! If you ever had any questions about what Fring is or what the future of VOIP holds, this is one guy to listen to. Check it out.

What exactly is Fring?

Fring is a free mobile application that lets users communicate with friends over their mobile phone’s internet connection. Fring users make free mobile calls, video calls, live chat & more, from their mobile phone with all their friends on fring & other internet services like MSN Messenger®, GoogleTalk™, AIM®, ICQ® , Facebook® & Twitter, all through one central, integrated phone book. See the full feature list here.

Fring is completely free. It’s free to download and free to use to make calls, video calls, instant messages and more, all via your mobile phone’s internet connection (over ‘IP’). Users can also make almost-free calls to friends and family worldwide that are not yet on fring from 1c/minute via fringOut.

Fring continues to grow exponentially with tens of millions of users in more than 200 countries, adding a million new users every month.

What are the benefits users will get from Fring?

  • Connect with their friends how they want and from anywhere they want
  • Free mobile video calls, free calls, free live chat

What makes Fring more attractive than other VOIP products?

  • Free mobile video calls
  • Free voice calls
  • Free live chat
  • Interconnectivity with leading services like MSN Messenger®, GoogleTalk™, AIM®, ICQ® , Facebook® & Twitter,

What is FringOut and what differentiates it from Fring?

FringOut is a new communication capability offered to Fring users. Fring enables users to make almost-free international calls to any regular landline or mobile phone throughout hundreds of worldwide destinations, with rates as low as 1¢ a minute. FringOut is easy to use and fully-integrated into the familiar Fring mobile experience.

No longer do callers need to chain themselves to the PC to get the benefits of internet calling.

When do you think FringOut will be available for the Iphone and Android?

Very soon! Stay tuned – check our website before your publish your article!

What do you see in the future for VOIP?

People see VOIP as cheap telephony. Fring sees the new opportunities IP provides for communication. Until fring, there was no mobile video calling, now, we won’t use the phone in the same way. VOIP has made it such that we evolve from restricted audio and text communication to multimedia communication combining video, audio and more.

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